East End (Hoxton, Brick Lane, Spitalfields, Shoreditch)
Hostem
London, England, E2 7DJ, United Kingdom
The most fashion-forward men in London are raving about this Shoreditch style house established in 2010 by native fashion guru James Brown. Created by innovative design team JamesPlumb, Hostem's three-room interior is strikingly shabby-chic, incorporating an antique church pew, hand-painted hessian walls, reclaimed Victorian floorboards and caged light bulbs dangling just inches above stacks of cashmere. One room focuses on sharp streetwear by labels such as Visvim and Adam Kimmel, while the second room is all about the avante-garde, showcasing the likes of Ann Demeulemeester, MA+ and Rick Owens. The final space serves as a display room for up-and-coming designers.
Insider Tip:
For a truly unique look, seek out some of the shop's Japanese brands, most which have never been sold outside of Japan and are now exclusively available at Hostem.
