Gerard Loft

Gerard Loft

34–36r Via dei Pecori, Florence, 50123

The inattentive observer might dismiss this minimalist white apparel store near the Duomo as just another fashion boutique. Fashion folk know that this is among the best places in Tuscany to pick up little-known labels for men and women from upcoming designers in Italy and beyond. Owner Tommaso Pecchioli travels the globe in search of the edgiest new names, which change each season. Currently in stock: avant-garde knits by Forte Forte and Luna B, hand-tinted leatherwear by Giorgio Brato, and cleverly cut jackets by P.A.R.O.S.H.

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