Virgin Hotel Chicago
Virgin doesn't have rooms—it has chambers. The modern guest accommodations are divided into two functional spaces referred to as sleeping lounges and dressing rooms, the latter consisting of a hallway, a bathroom, and a closet, divided from the bedroom by a functional privacy door. The hotel's "The Know" program remembers your preferences and has your reasonably priced mini bar stocked with your personal favorites prior to arrival. For the tech-savvy, a proprietary app controls nearly everything in the room.