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Lure Fishbar

142 Mercer St.
New York, NY, 10012, United States
TEL: (212) 431-7676

With oversize porthole windows and glossy wood paneling, Soho’s Lure Fishbar resembles the cabin of a luxury yacht. The seafood-focused menu includes widely touted oysters; fresh sushi such as the Lure House Roll made with shrimp tempura and spicy tuna; and entrées like the steamed branzino with oyster mushrooms, scallions, ponzu, and cilantro. Dishes are complemented by selections from the 250-bottle wine list or handcrafted cocktails like the Bloody Mary Royale, served with an oyster shooter. The weekday happy hour is especially popular and includes specials on signature snacks like the lobster croutons with garlic and chilis.

Insider Tip:

If you want to snag a spot at the white leather—padded bar during happy hour, make sure to arrive before 5:30 p.m.


Open / Closes
  • Accessible by Public Transportation
  • Bar Dining
  • Brunch
  • Dinner
  • Full Bar
  • Handicapped Accessible
  • Lunch
  • Take-Out Available

Cuisine Type:: Seafood


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