At Travel + Leisure, we love hearing about services that bring a refreshing level of ease and flexibility to booking travel. Enter OptionsAway.com. Started by Rob and Heidi Brown, a team of financial experts-turned-travel addicts, the site was born from their frustration over missing great travel opportunities because of fluxuating airfares. They used their knowledge in options pricing and applied it to air travel—and it's working. We sat down with co-founder Brown to find out more.
Q: How is Options Away disrupting travel?
A: Options Away is offering an opportunity that has never been available to consumers before—the ability to lock-in airfares while they finalize their travel plans, and do so across multiple airlines. It is disruptive in the sense that we have actually begun to transform the way people plan and book travel. Travelers can hold prospective flights by paying a small fee and eliminating the need for immediate booking. With such a low cost and no commitment to purchase plane tickets, Options Away travelers can hold several flights at once.