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Tech Thursday: NowCation and the Rise of the Destination Agnostic

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We’re noticing a funny trend around here. From GetGoing, the site that surprises you with one of two affordable vacation choices, to mystery vacation deals at numerous airlines and travel agencies, all fingers point to the rise of the Destination Agnostic: A traveler who cares not where she goes, so long as she goes somewhere without breaking a budget.

Into this trend falls NowCation, a site that offers "getaway deals" at rock-bottom prices—if you’re willing to leave the dates and destination up to the computer. Just plug in your departure city and the program gets to work, instantly suggesting where you’ll get the most bang for your buck. This morning, deals from New York’s JFK included ten nights in New Orleans (hotel and air included) for $802 and San Juan, Puerto Rico for four nights for $467 (also inclusive of hotel and air). Package deals like these offer the best value, but those who prefer to choose their own accommodations can purchase airfare alone.

The deals don’t always make sense—we’ve seen suggestions for vacations whose departure date was in the past, or for 2-day stints in Europe where you’d barely get settled in before checking out. But that’s what happens when you let an algorithm—not a human—tell you where to go.

Nikki Ekstein is an Editorial Assistant at Travel + Leisure and part of the Trip Doctor news team. Find her at on Twitter at @nikkiekstein.

Photo courtesy of Nowcation

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