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Tech Thursday: Instagram Launches Video

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The rumors turned out to be true: today, Facebook announced that Instagram would gain video sharing capabilities after two years devoted strictly to photos, meaning your travel videos can now be broadcast at the push of a button. We can’t say we’re surprised: Vine and Cinemagr.am, the leading apps for short, looping videos, have been the talk of the town—and Facebook’s not one to fall behind on social sharing trends. The new app is now available on Android and iOS, with 13 cool filters that borrow from the app’s photo-driven aesthetic. Record right in the app, and take up to 15 seconds of video at a time—more than double the average clip on rival services, while maintaining low upload times. Then, choose a cover frame to set the tone for your super-short-film, use the same hashtags you would for normal pics, and you’re all set. The key distinguishing points? Videos won’t loop—and with a little bit more time to share, they’ll have a different look and feel from other services (which we’ll continue to use enthusiastically). And thanks to a nifty feature called Cinema, videos will be automatically stabilized. Says CEO Kevin Systrom, “It’s the Instagram you know and love—but it moves.”

Nikki Ekstein is an Editorial Assistant at Travel + Leisure and part of the Trip Doctor news team. Find her on Twitter at @nikkiekstein.

Photo courtesy of Jessica Zolman

 

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