Sweetgreen Salad Shop Debuts in New York
Ask a New Yorker where to get a salad in Midtown Manhattan, and you’ll likely get an answer that includes “too expensive,” “wilted lettuce,” or other unenthusiastic sentiments. As of tomorrow, however, there will be another response: Sweetgreen, a new organic, farm-to-table salad shop at the Nomad hotel.
Founded in 2007 by three then-seniors at Georgetown University, Sweetgreen became a fast favorite in Washington, D.C., and over the last six years, expanded to 20 locations in Virginia, Maryland, Philadelphia, Boston, and, now, New York. (A Tribeca location will open in December.) All of the ingredients are locally sourced; a chalkboard lists the New York or New Jersey farm where each originated. As for the prices, nothing on the signature menu costs more than $11.85 (the "District Chopped"), and that one comes with roasted chicken, goat cheese, bacon, and avocado—a who’s who of costly add-ons at most other spots. Beyond salad (which are big enough to last two meals), you’ll find fresh-pressed juice, gazpacho, and “sweetflow” tart frozen yogurt. Try it all tomorrow from 11 a.m. to 4 p.m., when the Nomad location is inviting diners to pay what they want, with all proceeds going to City Harvest.
Brooke Porter is an associate editor at Travel + Leisure. Follow her on Twitter at @brookeporter1.