Southwest’s No-Bag-Fee Strategy
Travel Weekly | While airlines continue to rack up even more revenue by charging higher checked-baggage fees, Southwest remains resolved to let bags fly free, saying it has enabled the carrier to capture market share from its competitors.
And a recent report analyzing the baggage-fee bonanza suggests that while Southwest might be forgoing hundreds of millions of dollars in immediate cash, the low-cost carrier’s strategy promises to pay off in the long run as fed-up passengers make the switch to avoid paying the extra baggage charges. (Read more.)
In other Southwest Airlines news, the Chicago Tribute reports the carrier is adding WiFi to its fleet:
Southwest Airlines finally has decided to wire its Boeing 737 fleet for wireless Internet service after dabbling with the concept for two years.
The big question: Will the discounter offer its Wi-Fi service for peanuts?
Texas-based Southwest said Friday that it plans to begin outfitting its aircraft to handle Row 44 Inc.'s satellite-based broadband service by the second quarter.
Southwest initially will install equipment on about 15 aircraft per month and gradually increase that rate to 25 planes per month. It estimates that Wi-Fi will be available on the more than 540 planes in its fleet by early 2012.