Make-A-Wish Foundation Launches Loyalty Miles Campaign
The Make-A-Wish Foundation is calling on fliers to donate extra airline loyalty miles in a month-long, national campaign. Communications Manager Josh DeBerge calls airline miles one of the organization's "most critical resources," and for good reason. Each year, it grants wishes to 14,000 children with life-threatening diseases. Ranging from "being a cowboy," to "seeing pineapples grow," nearly 75 percent of wishes require air travel, and the foundation needs 2.5 billion frequent flier miles annually.
The miles campaign leads up to World Wish Day on April 29th, and since most wishes occur during the summer, every mile donated in the spring makes a difference. Supporters can visit wish.org/miles for more information.
Peter Schlesinger is a research assistant at Travel + Leisure and a member of the Trip Doctor news team. You can follow him on Twitter at @pschles08.