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For Bright Young Travelers: Land's End's New "Canvas" Collection

200912-b-lands-end-01jpgLands' End—a company that began life as a purveyor of boating and sailing gear in 1963—has revved up its clothing with a new collection called Canvas.

The Canvas website describes the collection as “clothes for how you live today.” Well, we live today as some-time nomads who visit family in Seattle, celebrate the holidays on a Caribbean beach, and travel to China for business. Lands' End Canvas's classic American heritage clothing is ideal for that lifestyle—versatile and functional for travel.

The LE favorites are all there but with slimmer cuts, brighter colors. I guess you could say it's less mom-and-pop frump and more Tweet generation, which really is a state of mind.

You can get such classic tailored items as Macintosh pea jackets ($79.50) in canary yellow; desert boots in a soft mocha brown suede ($89.50); and even a heeled leather and canvas sandal for women ($125.00). (Now available at the Lands' End Canvas shop in Madison WI, Sears in Paramus NJ, and by calling 877/877-1963.)

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Stay tuned for another American brand upgrade in Spring 2010 when L.L. Bean’s collection called Signature arrives.

Mimi Lombardo is the fashion director at Travel + Leisure.

 

Photos courtesy of Lands' End

 

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