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"Generous Chocolate Upgrader" Rewards Fliers in Worst Seats with Candy

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Unhappy with your 43B seat assignment? Consider a stopover in Copenhagen or Stockholm, where Anthon Berg Generous Chocolate Upgrader kiosks dole out treats for passengers flying with the worst seats, as rated by website SeatGuru.com.

Travelers simply scan their boarding passes—with the help of an Anthon Berg “stewardesses”—and, voila, the stewardess will give them a "chocolate upgrade." Someone in a middle seat near the bathrooms at the rear of the plane, for example, will walk away with an eye mask, a neck pillow, and a large bar of chocolate. Anyone with an aisle seat towards the front, on the other hand, will receive only a small chocolate sample.

So now comes the great debate: Would you rather eat a huge bar of free chocolate while cramped in the back of the plane by the loo, or sprawl out in an Emergency Exit aisle seat nibbling on a tiny bite of chocolate?

The Upgrader stand opened this summer in Copenhagen and is set to expand throughout Scandinavian airports before a planned global launch in 2014.

Peter Schlesinger is a research assistant at Travel + Leisure, and a member of the Trip Doctor News Team, you can follow him on Twitter at @pschles08.

Photo courtesy of Anthon Berg


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