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Campaign for William Shakespeare Day Takes Flight on easyJet

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There’s much ado about Shakespeare at Gatwick Airport, and the United Kingdom’s largest airline, easyJet, is leading the fanfare.  With record-breaking “onbard” entertainment and a special edition Shakespeare aircraft, the 450thbirthday of the greatest English writer in history did not go unnoticed.

This month, easyJet launched a massive campaign to make April 23, the bard’s birthday, National William Shakespeare Day. Across the United Kingdom, free Shakespearean performances have been breaking out at easyJet gates, drawing attention to the carrier’s cause.

The theatrics culminated on Shakespeare’s birthday with the Guinness World Record’s highest dramatic performance. On an early-morning departure from Gatwick to Verona, the Reduced Shakespeare Company reenacted signature scenes from the playwright’s complete works—37 total—and all in an hour’s time.  

Actors performed the humorous routine in the aisles of Romeo Alpha Juliet: an airbus with a 10-foot portrait of Shakespeare adorning its orange fuselage.  The eye-catching homage will continue to serve easyJet customers for years to come. 

As a testament to Shakespeare’s eternal fan base, more than 15,000 signatures have been collected in support of the national holiday. The petition, which circulates until the end of July, needs 100,000 signatures in order to appear before Parliament. 

Melanie Lieberman is an editorial intern and a member of the Trip Doctor News Team. You can follow her on twitter at @LittleWordBites. 

Photo courtesy of easyJet

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