American Airlines Offers New Ways to Show Off Your Klout
If you're like me, you've often stood at a crowded airport gate, clutching your plastic container of sad, limp salad-to-go and gazing enviously at the door of the business-class lounge just across the concourse. What wonders might lie beyond that forbidding threshold: Cocktails? Delicious nibbles? Spotless bathrooms??
If you're also like me, you probably dabble a bit in social media, tweeting and Facebooking and checking in on Foursquare. As it turns out, enough dabbling can get you through that door. American Airlines just announced a partnership with Klout, the service that measures influence on social media. Klout scores are determined by a mysterious algorithm based on your activity on Twitter, Facebook, LinkedIn, and other networks; if it's 55 or higher, you'll earn a free day pass to any of American's Admirals Club lounges around the world. They don't even care if you're flying AA or not: The goal is to attract people who are likely to tweet gratefully about the comfortable seats or Instagram their glass of Champagne—using the lounge's complimentary Wi-Fi, of course. (Those with humbler Klout scores get a chance to win a free year's Admiral's Club membership.)
I don't pay much attention to my Klout score, but after reading about the new initiative on Skift.com, I checked it, and—lo and behold—discovered that it's 59! That pales next to Justin Bieber's 93, but it was enough to gain me entry. I immediately signed up and got an email with my day pass attached. I plan to use it during a four-hour layover in Boston this Sunday (and I'm flying on United). Keep an eye on my Instagram feed for pictures of peanuts!
Peter J. Frank is the director, editorial product development at Travel + Leisure.