McCready thinks of his 18-month-old company as the Match.com of the music industry: Instead of potential lovebirds, though, Music Xray connects musicians with industry professionals who are looking for single song licenses or record deals.
McCready travels all over the U.S. and Europe for meetings with music companies. Below, he tells us more about Music Xray, and how he navigates life on the road.
Q: How does Music Xray work?
A: We build tools that help industry professionals—radio program directors, producers and managers, for example—glean high potential songs and talent from among the vast amount of independent music that’s available. Professionals can collectively filter through thousands of songs per day, identify quality material and pool their screening efforts. In other words, we empower our members to sort through a large haystack of music, pull out the needles and create a “needlestack” which other music pros can then cherry pick for the best songs and talent.
Based in Vienna, Austria, Julian Breitenecker is the founder and CEO of Locca, a technology company that launched LoccaMini, the world’s smallest GPS tracking device. Ideal for checked and carry-on luggage, the 1.7-inch gadget has a 30-day battery life, it’s waterproof and shockproof, and it’s loaded with features such as a motion detector and audio responder that can be managed from your smart phone, tablet or desktop.
Below, Breitenecker, who often jet sets to tech summits in cities like Dublin and Cologne, Germany, tells us more about Locca—and shares his top travel tips.
Q: What inspired you to create the LoccaMini?
A:My motivation wasn’t actually business-based. I was traveling in Tel Aviv and lost my two-year-old son for a few terrifying minutes. I thought about creating a device that could keep track my child’s whereabouts and soon realized it could easily apply to important belongings as well. Locating luggage is one of the most popular uses.