Back in mid-December, Tyler Thompson, creative director at New York web-hosting site, SquareSpace, took a Delta flight from New York’s JFK airport to Seattle, on which he apparently didn’t have adequate reading material. Thompson cast a professional eye at his boarding pass and found it lacking not only visual punch, but also clarity of information.
In-flight, Thompson sketched out a few different ways to better communicate the pertinent information, and then back at his computer he created some mock-ups. Next, he opened up the redesign project to the design community through a web site: Boarding Pass/Fail. What has transpired since the site went live in early January is an entertaining public conversation about everything wrong with this small, disposable necessity of air travel. Here’s hoping the airline industry takes notice.
On my wish list for Thompson and his fellow designers to tackle next? The ground transportation signage at JFK airport, please. Any travel-related designs you love to hate?
Ann Shields is an online senior editor at Travel + Leisure.
Photo Credit: Tyler Thompson
The Four Seasons Hotel, Los Angeles at Beverly Hills is almost finished with its $33 million renovation project.
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Yes, Philippe Starck may be one of the most overexposed hotel designers in the world. But just when you think, “If I’ve seen one room by Philippe Starck, I’ve seen them all,” you step into a space like the Spa at Icon Brickell.
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First there was the Donovan House. Then the Park Hyatt. Now the W has set up shop. It seems Washington, D.C. is swapping its white-shirt-and-khaki image for a little New York edge. And on a recent pop-in to the new W property, I found myself thinking, ‘D.C. is kind of cool.’
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