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A New Take on Louis Vuitton's Classic Logo Bag

Edwins

Louis Vuitton’s definitive logo bags—the apex of travel chic—are given a fanciful twist.

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Hella Jongerius’s KLM Redesign

Hella Jongerius

Less plastic, more natural materials—is this the look of the future of air travel? Dutch furniture designer Hella Jongerius on her new designs for KLM, debuting this month.

Q: How do you reinvent a plane’s interior?
A: I started by asking how to create a feeling of privacy. We know a jet has a lot of plastic, and that’s not something we have at home. To reduce the synthetic feeling, we relied on high-quality wool, which has a lovely tactility, for the seats, curtains, and blankets. Even if you don’t realize it, there’s a human touch in the details that says, “you’re not just a number”—that someone is taking care of you.

Q: I heard you recycled old uniforms…
A: KLM had mountains of used flight attendant uniforms that had been cycled out because of fashion updates. We re-spun their yarns into the wool to make the bright blue stars in the carpet, which was designed to look like the Milky Way.

Q:Your designs are for businessclass. Will you be working on the economy cabin?
A: That’s my next challenge! It’s much harder because there just aren’t a lot of inches. But I’m looking forward to bringing some luxury to economy, too.

Photo courtesy of Jongeriuslab

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