Booking a hotel these days can be overwhelming: new names are appearing alongside established ones, and they’re competing for your attention, your dollars, and, above all, your loyalty. T+L has the scoop on the latest trends to help you find the one that’s right for you.
Hotel Brand Trends
A closer look at the innovations that will shape your next hotel stay.
Tech-Friendly Retreats: Starwood’s Aloft is piloting Apple TV’s at its Cupertino, California, property and will soon offer remote mobile check-in at dozens of its hotels. Not to be outdone, Conrad is raising the bar with its Conrad Concierge app, which lets guests book hotel services remotely, be it airport pickup or the timing of their dinner. Mandarin Oriental will soon be rolling out DVR’s and HD Internet TV’s in its guest rooms. Peninsula, meanwhile, remains unmatched for its customized in-room tablets, introduced at the Hong Kong flagship, with everything from temperature controls to flight schedules.
The waterfront district of Chiaia—long home to top-notch Italian tailors—is now bursting at the seams with style.
Anhelo:The source for locally roasted Neapolitan coffee—and a go-to spot for Italian ladies who lunch. Tapas-style dishes make the most of regional Italian ingredients (try the tempura squid with pepper sauce). 3 Via Bisignano.$$
Rubinacci: The maestro of unstructured men’s tailoring has moved into appropriately posh digs: the imposing 16th-century Palazzo Cellamare. You’ll find brightly colored ties, silk foulards depicting Neapolitan landmarks, and soft-shouldered suits in new and vintage fabrics. 149 Via Chiaia.
Hot-ticket restaurants? Check. Ultra-luxe bedding? Check. The latest battleground in the hotel wars: flower shops run by star petal-pushers. Guests at the Hotel Savoy($$$$), in Florence, can jazz up their rooms with Sebastian Bierings’s modernist “sushi flower” arrangements (Lady Gaga and Elton John are fans). New York’s iconic Plaza Hotel($$$$) recently welcomed a branch of the 100-year-old Gramercy Park Flower Shop, whose monochromatic, leaf-wrapped bouquets make perfect hostess gifts. In Menlo Park, California, Aili Ice has opened her first brick-and-mortar location at Rosewood Sand Hill($$$$), showcasing designs that incorporate reclaimed wood. No wonder she’s the go-to florist of Silicon Valley VIP’s.
Our abridged, meal-by-meal guide to where to eat now.
Oeuf à la coque at Claus: The perfectly cooked four-minute organic egg at this book-ahead épicerie-café comes in an adorable hand-sewn chick-shaped cozy. 14 Rue Jean-Jacques Rousseau, First Arr.; no dinner. $
Turbot rôti at Les Jalles: A chic crowd fills the Deco-tinged spot for such modern bistro dishes as oven-roasted turbot, which comes with salsify, marrow, and potatoes au gratin. 14 Rue des Capucines, Second Arr. $$$