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SBE Group to Launch New Brand, SLS Lux

201405-hd-new-sls-lux-brickelljpgFamous for its design-focused properties, the SBE hotel group has been expanding quickly, with the recent launch of The Redbury South Beach (a T+L 2014 It List winner) and the debut of the 1,600-room SLS Las Vegas this August.

Part of the Sin City project’s allure? SLS Lux, an all-suite hotel experience—and separate brand—set in one of three towers. The other two will house SLS Story, with lower prices and more playful rooms (to wit: beds that sit in the center, doubling as a couch/entertainment piece), and SLS World, geared toward the business traveler.

Guests of SLS Lux will have a private entrance and access to a dedicated concierge, who could, for example, get you a last-minute seating at the chef’s table at Katsuya. On the horizon: SLS Brickell, a Philippe Starck-designed hotel and residential project in Miami’s fast-developing business district, along with the 85-suite SLS Lux Brickell, the vision of Yabu Pushelberg.

Jacqueline Gifford is a senior editor at Travel + Leisure.

Photo courtesy of SBE

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