OpenTable Offers New Program for Last-Minute Reservations
The most frustrating part of planning a trip? Not being able to score the right restaurant reservations (well, for this foodie, anyway). Several city-specific tools have cropped up to serve those of us who are both discerning eaters and poor planners (SoonSpoon.com in Boston; TableSavvy in Chicago; New York’s @LastMinuteEatin’ on Twitter), but today OpenTable is announcing a new program that will take the model coast to coast.
With Hot Tables, OpenTable lets VIP users (those who make at least 12 reservations a year) sign up for alerts when their preferred restaurant is already booked—anyone who has signed up for the alert will get a text message notification the second a table opens up. (In other words, there will still be competition.) Sound a lot like Rezhound? That’s because it is—the independent site had been offering the exact same service without being under OpenTable’s purview, proving just how much demand there might be for an official product.
For now, Hot Tables will be offered only by invitation and in three of the company’s most sought-after cities: New York, LA, and Houston. And in its current form, you’ll be able to request a table on any of five consecutive days, within a five-hour window—ten alerts maximum. As the program grows beyond its pilot phase, the full network of OpenTable cities will come on board. Request your invitation here.
Nikki Ekstein is an Assistant Editor at Travel + Leisure and part of the Trip Doctor news team. Find her on Twitter at @nikkiekstein.