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World’s Best Frozen Yogurt in New York City?

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As freezing rain pelts New York City streets, it feels strange to acknowledge, let alone celebrate, yet another made-up holiday: National Frozen Yogurt Day. But I can’t help myself, namely because I just tasted the BEST frozen yogurt of my life at Blue Olive Market, in Midtown Manhattan.

The welcoming, newly opened Greek marketplace is a mini Eataly-style space, with everything from build-your-own Greek salads to authentic prepared foods—toothy moussakas, savory bean dips drizzled with house-infused olive oils, and more. There’s also a wine bar with Mediterranean pours, a soup station featuring lemony avgolemono, and a pastry counter. But it was the siren call of the Greek Yogurt Bar that lured me within seconds, and that will keep me coming back.

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The all-natural yogurt (available in 2% or nonfat) comes in a variety of flavors—crumbled sesame pasteli with Greek honey; dark chocolate, hazelnuts, and mint; sugar syrup with poached cherries, strawberries or sun-dried apricots. I chose “baklava” with crumbled pistachios and honey. All ingredients are mixed in fresh, then the concoction gets a blast of liquid nitrogen. The cryogenic bath results in an extra-smooth, almost melt-proof yogurt that tastes sinfully rich. I especially loved that the sugar levels are restrained, which allow the yogurt’s natural tartness to shine. 

I can hardly wait for summer, when Blue Olive will introduce savory versions, including one with just-picked tomatoes and basil. Grab your spoons and get ready to wait in line!

Blue Olive Market, 210 East 41st St., New York, NY; (212) 922-0991; www.blueolivemarket.com; small, $5; large, $7.

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Adrien Glover is Deputy Digital Editor at Travel + Leisure.

Photo credit: Christopher Brendan Kistan

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