Ikea To Open 100 Boutique Hotels in Europe
Inter Ikea, the parent company of the Swedish budget furniture store, is planning to enter the boutique hotel market. The group is currently scouting out locations in Europe and plans to open 100 budget design hotels over the next few years, starting with two in Germany in 2014. While the hotels won't carry the brand's furniture or name, they will maintain the brand's populist appeal, selling high-concept design at a low cost. Read more about the venture here.
Marguerite A. Suozzi is an assistant research editor at Travel + Leisure.