Blurb Mobile’s Photography-Sharing App
Innovator Jim Lanahan
Who He Is: When online custom book publisher Blurb wanted to build its mobile division, it tapped Jim Lanahan, a former photojournalist and early adopter of digital photography, for the job. Lanahan had previously helped to develop Apple’s original digital photography strategy in the early 1990’s, playing a big part in making it the go-to company for graphic designers and photographers.
His Big Idea: Blurb Mobile (free) is an app that lets iPhone and iPad users create beautifully packaged picture-and-video slideshows, then instantly share them not only with other Blurb Mobile users, but also on Facebook, YouTube, Twitter, and Tumblr—all in just a handful of simple steps. How simple? Lanahan’s 81-year-old father quickly mastered it, so he could share his travel photos on the fly.