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NYC’s New Tech-Focused Hotel

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Innovator Simon Woodroffe

Who He Is: Not since Richard Branson has Britain seen an entrepreneur as iconoclastic as Woodroffe. He designed rock shows for Stevie Wonder and Rod Stewart, launched the chain of conveyor-belt YO! Sushi restaurants, and then created Yotel in 2007, which blends the self-service of Japanese pod hotels (touch-screen check-in kiosks; motorized retractable beds) with a stylish, airplane-cabin vibe.

His Big Idea: Woodroffe’s newest outpost, Yotel Times Square (doubles from $259), in New York City, is a living demonstration of convenience through technology. The hotel features the world’s first luggage robot, a cranelike contraption that retrieves bags and stores them in a sleek white wall of drawers in the lobby. At its restaurant, Dohyo, the tables can be lowered into the floor, opening up the space for performances. Guest “cabins” all have Yotel’s trademark “techno-wall,” with flat-screen TV’s, music and power services, and device-storage areas.

Photo courtesy of Yotel

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