Jeweler Kendra Scott Opens Flagship Store in Austin
Austin, Texas has always favored and encouraged local entrepreneurs; it’s how they “Keep Austin Weird.” Although Kendra Scott is a Wisconsin native, she began her jewelry line as a mini-collection in Austin in 2002 with only $500, an extra bedroom and a newborn baby. Today, her collections are in more than 800 stores worldwide including big name retailers such as Nordstrom, Henri Bendel, and Lord & Taylor. Due to Austin’s large part in the success of Kendra’s company, she only felt it was appropriate to anchor her flagship store in this flourishing city.
“I wanted it to feel like home,” Kendra revealed as she explained how she created her 3,400-square-foot space. This flagship not only houses the retail store, but also her design studio, which is conveniently located above the shop. With white washed floors and a minimalistic touch, this space is both inviting and energizing. Positioned perfectly in the middle of Austin’s popular South Congress (coined, SoCo) shopping strip, inspiration completely surrounds Kendra. Home to colorful murals, mosaic-tiled storefronts and a stunning view of downtown; this picturesque landscape is a designer’s utopia. Inspired? Take advantage of Kendra Scott’s Color Bar, where you can choose from 30 stone colors and over 40 silhouettes to create your perfect customized piece.
Whether Austin brings you to Kendra, or Kendra brings you to Austin, make sure you stop by this unique one-of-a-kind store.
Jessie Bandy is the assistant fashion editor at Travel + Leisure.