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Think PINKtober: Hotel Promotions to Fight Breast Cancer

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October is National Breast Cancer Awareness Month and many hotels around the nation are hoping to raise money for this worthy cause.

Teaming up with rocker Melissa Etheridge to get the word out about this widespread disease, Hard Rock Hotels worldwide are participating in PINKtober. Throughout October, properties will feature 300-count pink sheets, serve special pink drinks, and stock pink charity merchandise in stores and restaurants. Treat a survivor you know to a decadent pink Turkish-cotton bathrobe with ribbon detail ($80) or charm bracelet ($20). Visit www.hardrock.com for promotional information as well as dates for PINKtober charity performances. Proceeds benefit a variety of charities including The Caron Keating Foundation and the Breast Cancer Research Foundation.

Need an excuse to get a massage on your next trip? Visit the Biltmore Spa in Miami to book a 70-minute massage, facial, or wrap and $10 will go to the Susan G. Komen Foundation. I recommend the Signature Chardonnay Massage as a subtle – and relaxing – way to toast survivors everywhere.

The New Orleans Marriott will host “pink hours” all month from 12 p.m. to 11 p.m. during which proceeds from any dessert sold in the 5 Fifty 5 restaurant or 55 Fahrenheit lounge go to benefit a local breast cancer organization. Splurging on calories is now officially a magnanimous gesture.

Charlotte Savino is Travel + Leisure's Listings Editor.

Photo courtesy of National Breast Cancer Awareness Month.

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