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Watch It: New Watch Line Celebrates W Hotel Openings

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Ever leave your watch at home because it’s too nice to travel with? Afraid to get water on your Rolex while lounging poolside? Well, New York–based design firm, Nooka has teamed up with W Hotels to put out a line of three super-cool rubbery watches that can take a travel licking and keep on ticking.

The three special edition watches are inspired by Istanbul, Miami, and New York, the three new locations of the W Hotel group. The white, waterproof cuffs have sleek, flat faces and cool graphic patterns. The Miami design is a bright geometric pattern in pinks, yellows, and reds, while New York is a black-and-white linear motif. Istanbul’s khaki option mimics the city’s mosaic patterns.

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The broad band may be a little hard to wear (my chubby wrists aren’t always flattered by a cuff) and the plastic makes for some clammy skin—but at $150, these design-driven pieces are chic and functional for the road.

The unisex watches can be purchased in W Hotel gift shops.

Charlotte Savino is the online listings editor at Travel + Leisure.

Images courtesy of Nooka.

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