Design-conscious mid-price hotels
Once known for their modest, middle-of-the-road hotels, three- and
four-star brands are launching bold rebranding and renovation efforts
aimed at adding style and personality to their properties—while keeping
rates within reach. At the new Wit, in Chicago—a Doubletree property
that the company plans to replicate in New York and San Francisco—the
modern $179-a-night rooms come with bright orange chaise longues and
floor-to-ceiling windows. Marriott recently gave sleek updates to a
handful of its Renaissance properties, and Sheraton’s 202 North
American outposts all received boutique-style upgrades as well.
Meanwhile, Accor is sprucing up its budget Motel 6 brand, which
launched its new look with a property in Northlake, Texas, that
includes pedestal beds, ambient lighting, and black-granite bathrooms.
T+L Tip: For stylish décor without the sticker shock, consider the midprice hotel. Plus, you get all the advantages of a chain property: loyalty programs and perks like free breakfast and Wi-Fi.