The shift could mean more targeted ads from Facebook, in addition to “offering better friend suggestions by mapping users’ social connections across the two services,” according to the Verge.
WhatsApp also went on to ensure that third-party ads will not be appearing on their app and that the information shared with Facebook will not be visible to other users on the social network.
“We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers,” the company wrote regarding the updated policy.
Existing users who wish to opt out of the new update can do so in two ways once the update rolls out:
Talia Avakian is a digital reporter at Travel + Leisure. Follow her on Twitter at @TaliaAvak.