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Social Media in Travel + Tourism Awards

Meet the Judges

Renee Blodgett

Renee Blodgett

Founder and Editor, We Blog the World; CEO, Magic Sauce Media

Photo: Olivier Ezratty

Jason Clampet

Jason Clampet

Cofounder and Head of Content, Skift

Photo: courtesy of Skift

Mike De Jesus

Mike De Jesus

Head of Travel and Tourism, Twitter

Photo: courtesy of Mike de Jesus

Travis Katz

Travis Katz

Cofounder and CEO, Gogobot

Photo: courtesy of Travis Katz

Ashley Perez

Ashley Perez

Senior Editor, BuzzFeed

Photo: courtesy of Ashley Perez

Cole Rise

Cole Rise

Travel Photographer

Photo: courtesy of Cole Rise

Al Roker

Al Roker

Cohost and Weatherman, NBC’s Today show

Photo: courtesy of NBC

Rob Torres

Rob Torres

Managing Director of Travel, Google

Photo: courtesy of Google

Ann Tran

Ann Tran

Travel Social- Marketing Strategist

Photo: courtesy of Ann Tran

Best Overall Use of Social Media

Airline

Winner:

Virgin Atlantic

@Virgin_Atlantic

Runner-Up:

All Nippon Airways

@FlyANA_USA

Airport

Winner:

Singapore Changi Airport

@FansofChangi

Runner-Up:

San Francisco International Airport

@flySFO

Attraction

Winner:

Vail Resorts

@VailResorts

Runner-Up:

Rocky Mountaineer

@rmountaineer

Car-Rental Agency

Winner:

The Hertz Corporation

@Hertz

Cruise Line

Winner:

Princess Cruises

@PrincessCruises

Runner-Up:

MSC Cruises USA

@MSCCruisesUSA

Tourism Board/DMO/Marketing Association

Winner:

Pure Michigan

@PureMichigan

Runner-Up:

Los Angeles Tourism & Convention Board

@discoverLA

Global Hotel or Resort Chain

Winner:

Four Seasons Hotels & Resorts

@FourSeasons

Runner-Up:

Fairmont Hotels & Resorts

@FairmontHotels

Individual Hotel or Resort, U.S.

Winner:

Beverly Wilshire, a Four Seasons Hotel

@BeverlyWilshire

Individual Hotel or Resort, Global

Winner:

The Westin Bund Center, Shanghai

@WestinShanghai

Runner-Up:

Ushuaïa Ibiza Beach Hotel

@ushuaiaibiza

Outfitter

Winner:

Big Five Tours & Expeditions

@bigfivetours

Runner-Up:

G Adventures

@gadventures

Travel Agency/OTA

Winner:

Expedia

@Expedia

Travel Resource

Winner:

Winner:

Peek

@peek

Restaurant/Food Truck/Market

Winner:

Sam’s Chowder House

@samschowder

Non-Travel-Industry Company

Winner:

Cubavera/Perry Ellis

@Cubavera

Independent Travel Journalist/Blogger

Winner:

Amateur Traveler

Its 400-plus destination-themed podcasts have been downloaded more than seven million times. @AmateurTraveler

Independent Travel Photo-Journalist/Videographer

Winner:

Bohemian Trails

Blogger Megan Eileen McDonough earned 550,000 Google+ followers—all with strategic sharing and hashtags. @BohemianTrails

Runner-Up:

Let’s Get Lost

@unagotlost

Individual Categories

Best Use of Facebook

Winner:

Four Seasons Hotels & Resorts

On display: stunning hotel photos, tips from Four Seasons chefs, and more. @FourSeasons

Best Use of Instagram

Winner:

Tahiti Tourisme North America

Love a good beach shot? So do the 17,000-plus Instagrammers who “liked” Tahiti’s images last year. @TahitiTourism

Best Use of Twitter

Winner:

Virgin Atlantic

When locals in target cities tweeted about a bad day, the airline dispatched crew members to cheer them up. @Virgin_Atlantic

Runner-Up:

The Ritz-Carlton Hotel Company

@RitzCarlton

Best Use of Pinterest

Winner:

VisitBritain

Using Pinterest’s Place Pins, the U.K. tourism board created a series of regional maps featuring must-see sights. @VisitBritain

Runner-Up:

Explore Georgia

@ExploreGeorgia

Best Use of Tumblr

Winner:

VisitSweden

VisitSweden has turned its Tumblr into a ready-to-share, ultra-visual pressroom. @VisitSweden

Runner-Up:

Sofitel Luxury Hotels

Sofitel’s Life is Magnifique!

Best Chat/Hangout

Winner:

Residence Inn by Marriott

Proving its commitment to equality, the brand threw a Twitter chat for LGBT travelers embarking on adoption-related trips. @ResidenceInn

Best Long-Form Video

Winner:

Virgin America

With Step Up 2 director Jon Chu on board, the airline transformed its in-flight safety tutorial into a Hollywood-worthy music video. @VirginAmerica

Winner:

WestJet

Hidden cameras captured the holiday cheer when WestJet anonymously delivered Christmas presents—straight off passengers’ wish lists—from the luggage carousel. @WestJet

Best Use of Foursquare or Other Location-Based Service

Winner:

Four Seasons Hotels & Resorts

As part of the new Pin.Pack.Go program, guests can use Pinterest to cocreate itineraries with a concierge.@FourSeasons

Winner:

The Hertz Corporation

Hertz offered Foursquare discounts to passengers checking in at select airports. @Hertz

Winner:

Hilton Hotels & Resorts

To cure “vacationitis,” Hilton’s term for unused vacation days, the brand created pop-up messaging on Foursquare, inviting Americans to “use it or lose it” when checking in at train stations and office buildings. @HiltonHotels

Best App or Technology

Winner:

Roaming Hunger

This iOS app locates the best food trucks in more than 30 U.S. cities. @RoamingHunger

Runner-Up:

The Oberoi, Mumbai

@TheOberoiMumbai

Best Blog

Winner:

Butterfield & Robinson

The outfitter’s Slow Road blog puts expert staffers in the spotlight, offering global travel tips. @ButterfieldTrav

Winner:

GrandLife Hotels

The brand’s blog delivers the inside scoop on New York City happenings. @GrandLifeHotels

Best Use of Social Media for Public Service

Winner:

Montage Hotels & Resorts

Its multi-platform Montage Memory Makers contest awarded five scholarships—and vacations—to teenage humanitarians. @MontageHotels

Runner-Up:

Fairfield Inn & Suites by Marriott

@FairfieldHotels

Best Contest/Giveaway

Winner:

The Beaches of Fort Myers & Sanibel

How to share your hometown pride with the masses? Invite five Google Glass Explorers to document the local charms. @FtMyersSanibel

Runner-Up:

South African Tourism

@SouthAfrica

Best Use of an Emerging Platform

Winner:

Iceland Travel

The tour operator’s Vine feed showcases geysers, icebergs, and Reykjavík’s legendary nightlife. @IcelandTravelTO

Winner:

Shangri-La Hotels & Resorts

A campaign on Weibo, China’s largest social network, earned Shangri-La 204 million impressions for its new Jing An hotel. @ShangriLaHotels

Best Customer Service

Winner:

Hyatt Hotels & Resorts

The Twitter-based @hyattconcierge employs a staff of more than 30 to answer questions for all Hyatt’s guests—24/7. @HyattTweets

Runner-Up:

Austin Convention & Visitors Bureau

@VisitAustinTX

Honorary SMITTY Award

T+L Pick:

People for the Pavilion

This group's mission is to preserve the site of the 1964 World's Fair, in Queens, New York—and it has successfully used social media to raise money and awareness. Through an Instagram contest (hashtag: #NYSP50) and ongoing Facebook communication, PFP has made huge strides in the important effort to save this iconic symbol of New York.

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