Le Quartier Français
Dr. Von Paris: The hotel took a creative
approach to react to a con man who booked a table at its
restaurant under an alias and walked out without paying; they
asked Facebook fans to submit their own clever fake names
(Bill M. Laytah; Ms. Sum Ting Wong) for a chance to win a free
dinner for two.
Marquis Los Cabos
Using Twitter as Luxury Marketing Tool: The
hotel maximized the potential of #TNI, the weekly “Traveler’s
Night In” Twitter chat. Held in June, 2011, this tweet-up
leveraged top influencers around the theme of
“Mini-Indulgences” to engage tweeting travelers. The 90-minute
event generated close to 4,500 tweets and more than 1.4
million unique impressions.