World's Strangest Liquors
Description: A series of TV ads in the 1960s touted Cynar’s ability to “fight the stress of modern life.” Today, this medicinal aperitif-digestif from Italy is still promoted for its health-enhancing qualities. Based on artichokes and infused with 13 herbs and plants, “all-natural” Cynar is the V8 of liquors, retaining (claims Campari, its maker) all of the nutrients of its original ingredients. Imbibers will absorb artichoke cynarin, an active ingredient said to reduce the risk of heart disease and blood clots. The tonic is most often sipped up or on the rocks but can also be used in cocktails as a mixer, or added to beer for a bitter kick.
Where to Find It: Cynar is distributed by Campari all over the world, and considered a part of any true full bar.