- Culture and Design
- Landmarks and Sites
World’s Most-Visited Tourist Attractions
For nearly 500 years, the emperors living within Beijing’s opulent Forbidden City dictated who could enter and leave. Well, the gates have opened, and tourists are pouring in to see it all for themselves. Attendance is up by 2.5 million since 2010.
The Forbidden City is a dream destination for some Americans, but most have never researched a trip to Everland or Lotte World. Yet these South Korean theme parks also rank among the world’s 50 most-visited tourist attractions—beating out the Eiffel Tower (nearly 7 million), the Great Pyramids (4 million), and Stonehenge (1 million). And there are more surprises.
Where we choose to spend our vacation time says a lot about what we value. Despite—or perhaps because of—what the World Tourism Organization (UNWTO) calls “global economic challenges,” more travelers are hitting the road than ever. International tourist arrivals increased by 5 percent in 2013, according to the UNWTO. That translates to a record of more than one billion trips. With its population of 1.36 billion, China became the second-largest exporter of tourists. Russia, now the fifth-largest outbound market, increased travel spending by 26 percent.
Like it or not, theme parks clearly have worldwide appeal. France’s Disneyland Park draws about the same number of visitors (10.5 million) as Sacré Coeur, and four of the world’s 20 most-visited tourist attractions are Disney parks.
Many inspiring and iconic places can’t quite keep up. The Smithsonian National Air and Space Museum narrowly missed the top 50, as did the British Museum in London (6.7 million), the Metropolitan Museum of Art in New York (6.3 million), and the Roman Colosseum and Forum (5.1 million each). The Berlin Wall Memorial Site logged only 500,000 visitors in 2013, though extra crowds are arriving in November 2014 for the 25th anniversary of its fall.
Accessibility can be a factor. It takes extra effort to reach Yellowstone National Park (3.2 million) or the Terracotta Army in Xi'an, China (4.8 million). And Peru’s Machu Picchu has restricted tourism to help maintain the site’s integrity; only 2,500 can enter per day, or 912,500 per year.
So what is the most-visited tourist attraction in the world? And can 91 million people be wrong? Read on to see the results—and an explanation of our methods for calculating it all.
The Methodology: To tally up the world’s most-visited attractions, we gathered the most recent data supplied by the attractions themselves or from government agencies, industry reports, and reputable media outlets. In most cases, it was 2013 data. Attractions that don’t sell tickets gave us estimates as best they could.
We defined “tourist attractions” as cultural and historical sites, natural landmarks, and officially designated spaces. So Boston’s shop-filled Faneuil Hall Marketplace (est. 1742) made the cut, but not Minnesota’s Mall of America, which, with 40 million annual visitors, would otherwise have tied for No. 4. Short walkways and plazas also fit our definition of tourist attractions; that disqualified the Blue Ridge Parkway. We also omitted beaches, bridges, and sites that draw almost exclusively religious pilgrims.
Reported by Kate Appleton, Rich Beattie, Adrien Glover, Lyndsey Matthews, April Orcutt, Joshua Pramis, and Ann Shields