Social Media's Most Innovative Travel Companies

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The second annual SMITTY Awards showcase airlines, hotels, cruise lines, bloggers, and others who have taken social media in travel to a whole new level.

Cape Town Tourism

7 of 35

Winner: Overall CVB, Global

The next best thing to sending people to Cape Town? Sending their Facebook profiles. More than 150 point-of-view videos were shot (think hang gliding around Table Mountain), along with 400 first-person status updates, and posted onto participants’ timelines. A few lucky users received gifts from trips on their newsfeed (e.g., wine from a vineyard visit), while grand-prize winners were sent on a real holiday to the Mother City. —Maria Pedone

Social Media's Most Innovative Travel Companies

Cape Town Tourism

Winner: Overall CVB, Global

The next best thing to sending people to Cape Town? Sending their Facebook profiles. More than 150 point-of-view videos were shot (think hang gliding around Table Mountain), along with 400 first-person status updates, and posted onto participants’ timelines. A few lucky users received gifts from trips on their newsfeed (e.g., wine from a vineyard visit), while grand-prize winners were sent on a real holiday to the Mother City. —Maria Pedone

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