Social Media's Most Innovative Travel Companies

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Courtesy of Aurora Expeditions

The second annual SMITTY Awards showcase airlines, hotels, cruise lines, bloggers, and others who have taken social media in travel to a whole new level.

Aurora Expeditions

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Winner: Overall Cruise Line

Before embarking on their journey, Aurora Expeditions’ passengers could opt to stay in touch using the TrekTraka social media app. Real-time, location-based updates were made to linked Facebook accounts, allowing friends and family to see when the cruise had made it to its destination—even remote spots like Antarctica or Papua New Guinea. —Maria Pedone

Social Media's Most Innovative Travel Companies

Aurora Expeditions

Winner: Overall Cruise Line

Before embarking on their journey, Aurora Expeditions’ passengers could opt to stay in touch using the TrekTraka social media app. Real-time, location-based updates were made to linked Facebook accounts, allowing friends and family to see when the cruise had made it to its destination—even remote spots like Antarctica or Papua New Guinea. —Maria Pedone

Courtesy of Aurora Expeditions
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