Social Media's Most Innovative Travel Companies

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Courtesy of Turkish Airlines

The second annual SMITTY Awards showcase airlines, hotels, cruise lines, bloggers, and others who have taken social media in travel to a whole new level.

Turkish Airlines

36 of 35

Winner: Best Mobile-Friendly Campaign

During the 2012 London Olympics, the airline sent spectators on a scavenger hunt. National flags acted as QR codes; when scanned, they allowed users to check in to that country via Facebook. The countries’ Olympic progress was also monitored through the app, so fans wouldn’t miss a play. —Maria Pedone

Social Media's Most Innovative Travel Companies

Turkish Airlines

Winner: Best Mobile-Friendly Campaign

During the 2012 London Olympics, the airline sent spectators on a scavenger hunt. National flags acted as QR codes; when scanned, they allowed users to check in to that country via Facebook. The countries’ Olympic progress was also monitored through the app, so fans wouldn’t miss a play. —Maria Pedone

Courtesy of Turkish Airlines
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