Social Media's Most Innovative Travel Companies

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Courtesy of W Hotels

The second annual SMITTY Awards showcase airlines, hotels, cruise lines, bloggers, and others who have taken social media in travel to a whole new level.

W New York Times Square

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Winner: Best Contest/Giveaway

Playing off W Hotels’ reputation for great design, the W New York Times Square partnered with its Instagram community to create the first-ever Instagram photography exhibit in Manhattan. More than 6,000 entrants fought for 10 spots in the exhibit, with one grand-prize winner chosen for a two-night stay at the hotel. —Maria Pedone

Social Media's Most Innovative Travel Companies

W New York Times Square

Winner: Best Contest/Giveaway

Playing off W Hotels’ reputation for great design, the W New York Times Square partnered with its Instagram community to create the first-ever Instagram photography exhibit in Manhattan. More than 6,000 entrants fought for 10 spots in the exhibit, with one grand-prize winner chosen for a two-night stay at the hotel. —Maria Pedone

Courtesy of W Hotels
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