WestJet

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Winner: Best Video

This Canadian airline decided to spread some holiday cheer when it turned an airport gate into the North Pole. Nine hidden cameras caught the surprised faces of 166 Christmas travelers as elves, snowmen, and ballerinas stormed the terminal. The holiday cheer spread onto YouTube; more than 435,000 people tuned in to watch the viral video. —Maria Pedone

Social Media's Most Innovative Travel Companies

WestJet

Winner: Best Video

This Canadian airline decided to spread some holiday cheer when it turned an airport gate into the North Pole. Nine hidden cameras caught the surprised faces of 166 Christmas travelers as elves, snowmen, and ballerinas stormed the terminal. The holiday cheer spread onto YouTube; more than 435,000 people tuned in to watch the viral video. —Maria Pedone

Social Media's Most Innovative Travel Companies

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