Social Media's Most Innovative Travel Companies

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Courtesy of San Francisco International Airport

The second annual SMITTY Awards showcase airlines, hotels, cruise lines, bloggers, and others who have taken social media in travel to a whole new level.

San Francisco International Airport

2 of 35

Winner: Overall Airport, U.S.

SFO won a SMITTY award last year, and it’s not surprising to see the airport in the top slot again: social media marketing company Viralheat ranked it the most social media–savvy airport in America for 2012. One of the ways it achieved that ranking: postcards. While a Dickensesque character greeted passengers throughout terminals, staffers snapped photos to create both digital and physical holiday postcards. Followers and fans were prompted to share them using the hashtag #SFOHolidays. —Maria Pedone

Social Media's Most Innovative Travel Companies

San Francisco International Airport

Winner: Overall Airport, U.S.

SFO won a SMITTY award last year, and it’s not surprising to see the airport in the top slot again: social media marketing company Viralheat ranked it the most social media–savvy airport in America for 2012. One of the ways it achieved that ranking: postcards. While a Dickensesque character greeted passengers throughout terminals, staffers snapped photos to create both digital and physical holiday postcards. Followers and fans were prompted to share them using the hashtag #SFOHolidays. —Maria Pedone

Courtesy of San Francisco International Airport
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