Social Media's Most Innovative Travel Companies
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Social Media's Most Innovative Travel Companies

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Lyndsey Matthews

The second annual SMITTY Awards showcase airlines, hotels, cruise lines, bloggers, and others who have taken social media in travel to a whole new level.

Delta Air Lines

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Winner: Overall Airline, U.S.

Multiple Twitter handles help Delta assist passengers easily, whether for reservations (@DeltaAssist) or breaking news (@DeltaNewsroom). Meanwhile, calls for travel photos and campaigns (“Show us your #BiscoffBowTie”) keep the airline’s 460,000 followers inspired and engaged. Oh yes, and Delta is also a runner-up in the SMITTYs contest category. —Maria Pedone

Social Media's Most Innovative Travel Companies

Delta Air Lines

Winner: Overall Airline, U.S.

Multiple Twitter handles help Delta assist passengers easily, whether for reservations (@DeltaAssist) or breaking news (@DeltaNewsroom). Meanwhile, calls for travel photos and campaigns (“Show us your #BiscoffBowTie”) keep the airline’s 460,000 followers inspired and engaged. Oh yes, and Delta is also a runner-up in the SMITTYs contest category. —Maria Pedone

Lyndsey Matthews
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