Social Media's Coolest Travel Companies

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Courtesy of Four Seasons

Travel + Leisure’s first annual SMITTY Awards showcase the most innovative uses of social media in the travel industry.

Four Seasons Resort Costa Rica

5 of 25

Category: Best Use of a Social Media Platform, Individual Hotel/Resort, Global

Growing Together with Four Seasons Resort Costa Rica: To raise awareness for its environmental and philanthropic programs, the hotel invited social media influencers to the resort to participate in its tree-planting program and its “Growing Together” volunteer experiences helping local Costa Rican schoolchildren. The result: large increases in social media engagement and more than $140,000 in donations.

Why It’s a Winner: Campaigns that give back always stand out in a crowd. And this proved a brilliant way to leverage the popularity of major social media personalities for additional exposure.

Platform: Facebook.

Social Media's Coolest Travel Companies

Four Seasons Resort Costa Rica

Category: Best Use of a Social Media Platform, Individual Hotel/Resort, Global

Growing Together with Four Seasons Resort Costa Rica: To raise awareness for its environmental and philanthropic programs, the hotel invited social media influencers to the resort to participate in its tree-planting program and its “Growing Together” volunteer experiences helping local Costa Rican schoolchildren. The result: large increases in social media engagement and more than $140,000 in donations.

Why It’s a Winner: Campaigns that give back always stand out in a crowd. And this proved a brilliant way to leverage the popularity of major social media personalities for additional exposure.

Platform: Facebook.

Courtesy of Four Seasons
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