Social Media's Coolest Travel Companies

Courtesy of the Ritz-Carlton, Naples

Travel + Leisure’s first annual SMITTY Awards showcase the most innovative uses of social media in the travel industry.

Ritz-Carlton Resorts of Naples

3 of 25

Category: Best Use of a Social Media Platform, Individual Hotel/Resort, U.S.

Facebook: The hotels asked questions on Facebook such as “How do you like your coffee?” For any respondents who booked a stay, staffers were able to surprise the guests with detailed knowledge of their preferences.

Why It’s a Winner: An innovative way to not only connect with potential future guests, but to make the jump from virtual to real-world personalization.

Platform: Facebook.

Social Media's Coolest Travel Companies

Ritz-Carlton Resorts of Naples

Category: Best Use of a Social Media Platform, Individual Hotel/Resort, U.S.

Facebook: The hotels asked questions on Facebook such as “How do you like your coffee?” For any respondents who booked a stay, staffers were able to surprise the guests with detailed knowledge of their preferences.

Why It’s a Winner: An innovative way to not only connect with potential future guests, but to make the jump from virtual to real-world personalization.

Platform: Facebook.

Courtesy of the Ritz-Carlton, Naples
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