Social Media's Coolest Travel Companies

Skip Ad
Courtesy of GermanWings

Travel + Leisure’s first annual SMITTY Awards showcase the most innovative uses of social media in the travel industry.

Germanwings

30 of 25

Category: Best Social Media Promotion of Travel Deals, Airline, Global

FriendFlights: The low-cost airline created a Facebook app that located friends worldwide and displayed the least expensive rates to fly there.

Why It’s a Winner: Germanwings used the basic concept of Facebook—to keep friends and loved ones connected, no matter where in the world they are—and gave their fans a means to easily (and cost-effectively) reconnect offline.

Platform: Facebook.

Social Media's Coolest Travel Companies

Germanwings

Category: Best Social Media Promotion of Travel Deals, Airline, Global

FriendFlights: The low-cost airline created a Facebook app that located friends worldwide and displayed the least expensive rates to fly there.

Why It’s a Winner: Germanwings used the basic concept of Facebook—to keep friends and loved ones connected, no matter where in the world they are—and gave their fans a means to easily (and cost-effectively) reconnect offline.

Platform: Facebook.

Courtesy of GermanWings
Sponsored Content
More from T+L
Advertisement