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San Francisco International Airport

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Category: Best Single Social Media Promotion, Airport, U.S.

Pardon the Turkey: For this Thanksgiving promotion, the airport tweeted photos of a turkey named Pardon at spots throughout SFO. Users who tweeted or checked in (on Foursquare) to the correct location were entered into a sweepstakes.

Why It’s a Winner: No one likes to travel over the holidays. But SFO made the experience a bit more bearable—while getting travelers to explore the airport shops—with this fun program.

Platform: Foursquare, Twitter.

Social Media's Coolest Travel Companies

San Francisco International Airport

Category: Best Single Social Media Promotion, Airport, U.S.

Pardon the Turkey: For this Thanksgiving promotion, the airport tweeted photos of a turkey named Pardon at spots throughout SFO. Users who tweeted or checked in (on Foursquare) to the correct location were entered into a sweepstakes.

Why It’s a Winner: No one likes to travel over the holidays. But SFO made the experience a bit more bearable—while getting travelers to explore the airport shops—with this fun program.

Platform: Foursquare, Twitter.

© Dbimages / Alamy

Social Media's Coolest Travel Companies

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