Social Media's Coolest Travel Companies

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Courtesy of Contiki

Travel + Leisure’s first annual SMITTY Awards showcase the most innovative uses of social media in the travel industry.

Contiki

27 of 25

Category: Best Single Social Media Promotion, Tour Operator

Get on the Bus: Facebook fans of the youth-oriented vacation company created virtual buses, filled them with friends, and designed a dream trip. They then campaigned for votes; members of the two highest-scoring buses got to take the trip.

Why It’s a Winner: A playful app that resonated with Contiki’s younger demographic. It took the abstract dream trip, made it virtual and viral, and then (for a few travelers, anyway) made it a reality.

Platform: Facebook.

Social Media's Coolest Travel Companies

Contiki

Category: Best Single Social Media Promotion, Tour Operator

Get on the Bus: Facebook fans of the youth-oriented vacation company created virtual buses, filled them with friends, and designed a dream trip. They then campaigned for votes; members of the two highest-scoring buses got to take the trip.

Why It’s a Winner: A playful app that resonated with Contiki’s younger demographic. It took the abstract dream trip, made it virtual and viral, and then (for a few travelers, anyway) made it a reality.

Platform: Facebook.

Courtesy of Contiki
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