Social Media's Coolest Travel Companies

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Courtesy of Hertz

Travel + Leisure’s first annual SMITTY Awards showcase the most innovative uses of social media in the travel industry.

The Hertz Corporation

2 of 25

Category: Best Use of Social Media Platform, Car Rental Agency

Gas and Brake: A quiz divided the company’s Facebook fans into one of two personality types: Gas (exciting and adventurous) or Brake (reserved, more of a planner). Users could also label their friends as Gas or Brake, which added a viral element.

Why It’s a Winner: Hertz could have stuck with the standard Facebook quiz, but adding the friend-labeling feature was a clever way to give the campaign legs.

Platform: Facebook.

Social Media's Coolest Travel Companies

The Hertz Corporation

Category: Best Use of Social Media Platform, Car Rental Agency

Gas and Brake: A quiz divided the company’s Facebook fans into one of two personality types: Gas (exciting and adventurous) or Brake (reserved, more of a planner). Users could also label their friends as Gas or Brake, which added a viral element.

Why It’s a Winner: Hertz could have stuck with the standard Facebook quiz, but adding the friend-labeling feature was a clever way to give the campaign legs.

Platform: Facebook.

Courtesy of Hertz
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