Social Media's Coolest Travel Companies
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Social Media's Coolest Travel Companies

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Courtesy of Fairmont Hotels & Resorts

Travel + Leisure’s first annual SMITTY Awards showcase the most innovative uses of social media in the travel industry.

Fairmont Hotels & Resorts

1 of 25

Category: Best Social Media Promotion of Travel Deals, Global Hotel or Resort Chain

Social Media Rates: The hotel company created and promoted special rates for Facebook and Twitter. The depth of the discounts (as low as $89 a night) drove a high volume of bookings.

Why It’s a Winner: The super-luxe Fairmont took social media deals to a new high, offering amazingly low prices practically unheard of for a luxury hotel brand.

Platform: Facebook, Twitter.

Social Media's Coolest Travel Companies

Fairmont Hotels & Resorts

Category: Best Social Media Promotion of Travel Deals, Global Hotel or Resort Chain

Social Media Rates: The hotel company created and promoted special rates for Facebook and Twitter. The depth of the discounts (as low as $89 a night) drove a high volume of bookings.

Why It’s a Winner: The super-luxe Fairmont took social media deals to a new high, offering amazingly low prices practically unheard of for a luxury hotel brand.

Platform: Facebook, Twitter.

Courtesy of Fairmont Hotels & Resorts
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