Most Overhyped Hotel Trends

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Soap butlers, underwater sound systems, and pet spas are just a few of today’s over-the-top hotel enticements.

Electronic Check-in

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A few years ago, select hotels rolled out pilot programs intended to let you breeze past the traditional front desk and right up to your room. The alternatives—receiving a keycard and a text message with your room number before arrival or getting your key from a lobby kiosk—generated lots of buzz. But the industry has been slow to embrace the concept. And it’s not so clear that electronic check-in would improve the experience for guests, particularly the kind currently getting the five-star staff treatment.

Kate Appleton

Most Overhyped Hotel Trends

Electronic Check-in

A few years ago, select hotels rolled out pilot programs intended to let you breeze past the traditional front desk and right up to your room. The alternatives—receiving a keycard and a text message with your room number before arrival or getting your key from a lobby kiosk—generated lots of buzz. But the industry has been slow to embrace the concept. And it’s not so clear that electronic check-in would improve the experience for guests, particularly the kind currently getting the five-star staff treatment.

Kate Appleton

iStockphoto
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