Traveling the world in search of the greatest pipe is a lifelong mission for Pancho Sullivan, a former professional surfer who made his name over a 20-year career, in which he finished seventh on the World Championship Tour. Since walking away from the competitive circuit, Sullivan has teamed up with two surfing pals—and fellow entrepreneurs—Abe Allouche and Marty Pomphrey to form a new lifestyle watch brand, called Aulta.
Designed for the stylish sporty male, Aulta’s designs transition from the beach to the boardroom with the same ease it takes to click-to-buy (the next-generation brand follows a direct-to-consumer digital sales model).
In between building his lifestyle company, Sullivan still finds time to hit the surf, as he did on a recent trip to Samoa to celebrate the 40th birthday of his childhood friend, musician Jack Johnson.
The group posted up at Salani Surf Resort, set on the southeast coast of Upolu, the second-largest Samoan Island, for an unforgettable week of sun, sand, and surf.
“We explored waterfalls and local villages, heard amazing music, and laughed our asses off!” Sullivan recalls. “Life can be hectic and filled with tons of responsibilities. This trip reminded us that we all need time to feel carefree and be young again.”
Check out Sullivan and Johnson’s epic surf sabbatical, which included stunning waterfalls, buckets of local brew, and real life double rainbows.
