Courtesy of Rosewood London

Urban Trendsetters: Rosewood London

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Set in a 1914 Belle Époque building, with 262 modern rooms and 44 suites, this Tony Chi–designed newcomer is poised to entice Mayfair regulars over to Holborn. From the glitzy bath amenities by Czech & Speake to the 1,000 books, handpicked by a Portobello antiques dealer, lining Scarfes Bar, the attention to detail is immaculate. And with just the right dash of playful whimsy (note the young, mustachioed bartenders shaking your martini), this is a refreshing turn for the brand. rosewoodhotels.com. $$$$

It List: The Best New Hotels 2014

Urban Trendsetters: Rosewood London

Set in a 1914 Belle Époque building, with 262 modern rooms and 44 suites, this Tony Chi–designed newcomer is poised to entice Mayfair regulars over to Holborn. From the glitzy bath amenities by Czech & Speake to the 1,000 books, handpicked by a Portobello antiques dealer, lining Scarfes Bar, the attention to detail is immaculate. And with just the right dash of playful whimsy (note the young, mustachioed bartenders shaking your martini), this is a refreshing turn for the brand. rosewoodhotels.com. $$$$

Courtesy of Rosewood London

It List: The Best New Hotels 2014

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