In 2013, Swedish photographer Patrik Svedberg took out his broken iPhone and snapped a picture of a cracked willow tree that he passed every day on his way to work. He uploaded it to his personal Instagram account and garnered a meek total of 43 likes—but something about the photo grabbed his attention.
The tree sits on the shore of Lake Vättern, the second largest lake in Sweden. It’s not unique, and there are many similar trees nearby. But, what is special about this seemingly normal tree is the space around it—the sky, the ground, and the people who sit under its shade.
“It’s more about what you choose to see. Or what I choose for you to see,” says Svedberg. “It’s all in the details and very often, with a humorous twist.”
After taking additional photos of the tree—each with a different colored sky or visitor in the frame, and for fear of his followers viewing him as “The Crazy Tree Guy”—Svedberg created the Broccoli Tree Instagram account.
Now, with over 100 photos of the tree on the account (all completely different) and nearly 15K followers, the story of the Broccoli tree and its surroundings has taken on a life of its own.
Want to see more of the Broccoli Tree? Visit the new thebroccolitree.com for more photos and updates on upcoming gallery shows and exhibits.