Play it cool in these scenic small towns that know just how to embrace winter.
Red River, NM
America's Prettiest Winter Towns
Red River, NM
This town northeast of Taos in the Sangre de Cristo Mountains is where many Texan kids take their first turns before discovering the big resorts of Colorado and beyond. There’s just one funky road through Red River—shared by alpine-style restaurants and bars, draft beer, and Texas barbecue joints—and the earthy, artsy vibe gets balanced by lots of big hair and Texan twang. The mountain’s good range of predominantly intermediate ski terrain means you probably won’t be too tuckered out to join the roving après-ski party along the main drag.
Winter Fun: Go on a guided snowmobile tour with Bobcat Pass Wilderness Adventures and float atop the powder at 9,820 feet in the Kit Carlson National Forest, with miles of trails crossed by elk, mountain lions, and bobcats.
You don’t need to find a beach to beat the winter blues. There’s an invigorating, rosy-cheek feeling that comes from a day out among fresh air and snow—followed by something hot to drink.
That’s the promise of America’s prettiest winter towns, where you can wander among beautiful historic streets with eclectic businesses and scenic surroundings—whether laced with cross-country trails or vineyards whose tasting rooms beckon with fireplaces. Even when snowfall is sporadic, towns like Jackson, WY, or Charlottesville, VA, have undeniable, picturesque appeal. There’s always something to do, and the passion their residents pour into cold-weather pursuits is contagious.
“When you walk into a great winter town, you immediately feel like you’re in its embrace,” says David K. Gibson, editor in chief for luxury lifestyle magazine Snow. “The joy comes in being able to walk from your hotel to the coffee shop, where you can talk to your barista, and she tells you where to go for dinner, and then your waiter at dinner tells you where to go skiing,” he says.
Consider it done in the friendly, artsy town of Red River among the Sangre de Cristo Mountains of New Mexico. Visitors, many from Texas, hit the slopes and then go for après-ski drinks along the town’s main drag. And is it any surprise that New England, the birthplace of the American ski industry, has its share of pretty winter towns?
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“We have mountains, we have inns, we have a tradition of people coming here that goes way back,” says Mel Allen, editor of Yankee magazine. “Winter tourism is not a new thing for New England—many of the inns have been here a long time, and they know how to make people feel welcome.”
Grafton, VT, owes the upkeep of its clapboard buildings and Normal Rockwell–esque taverns and art galleries to the Windham Foundation, charged with promoting the state’s rural communities. The town—population 600—is far from Disneyfied, despite the historical aura and pastoral views at every turn.
Related: America's Best Mountain Resorts
Ready to dive into an authentic winter experience? Follow our lead to America’s prettiest winter towns.